Western Pallet Magazine July 2021 - Page 26

The Pallet Foundation Project Focus: Nature's Packaging® New Site

by Grace Johnson


Wooden pallets and containers, through their dominant market share, are already the globally preferred packaging material. The latest research data supports their sustainability credentials as well. The Pallet Foundation has released a newly designed website for Nature’s Packaging that serves as a toolbox to promote the attributes of wood, develop educational materials, and provide sound research. Nature's Packaging consistently aims to increase the use of wooden pallets and containers, and this refreshed site will draw even more attention to wood as the sustainable material choiceSince its 2015 launch by the National Wooden Pallet and Container Association (NWPCA), the Canadian Wood Pallet and Container Association (CWPCA), and the Western Pallet Association (WPA), Nature's Packaging has grown significantly and attracts thousands of visitors each month. The entire supply chain is asking more questions regarding the sustainability and recyclability of their procurement decisions. The new website answers these questions and provides the materials with a more user-friendly design, and weekly blog posts keep the website fresh.

"Businesses are searching for sound research and data to help them make informed decisions with their packaging needs. Nature’s Packaging was specifically designed to meet the needs of the supply chain, and we couldn’t be more excited about the launch of this newly designed website," commented Brent McClendon, NWPCA President and CEO. Members of NWPCA, CWPCA, and the WPA may use the new logo on their website and emails. Learn more, browse the new website, and download the logo at naturespackaging.org.