Western Pallet Magazine February 2025 | Page 14

In our committee meetings, we also focused on actionable strategies to better support our members in their own communities. We hosted a roundtable discussion where members shared their experiences with advocacy and the positive impact it has had on their operations. It was clear that whether our businesses are large or small, each of us can take steps to become more engaged with our local communities. Advocacy is powerful. By collaborating and sharing best practices, we amplify our collective impact.

Our keynote speaker, Merril Hoge, reinforced the importance of resilience and determination with his principle of “Find A Way.” His message encourages us to apply this mindset not just in our personal lives but also in our professional endeavors. As we reflect on the discussions and connections made during our gathering, we must ask ourselves: How can we “Find A Way” to further engage with our communities? How can we advocate more effectively for our businesses and employees?

How can we promote the incredible, renewable resource that is the pallet and lumber industry and ensure its continued success in a rapidly changing world?

The answer is clear: We Find A Way.

As we move forward into the new year, let’s continue to nurture the sense of community that has always been at the heart of our industry. Together, we have the power to drive change, create lasting relationships, and build a stronger, more resilient industry for generations to come.

WPM

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