September 2025
Western Pallet Advertisers
North American Forest Products
Viking Engineering & Development
This publication is made possible through the generous support of our advertising sponsors. Please take the time to follow the links below to find out more.
December 2025
As business leaders, we have no shortage of opportunities to be DISCOURAGED.
Think about it. It’s one thing to have everything blow up when you make a bad call. But having it all go south when you’re doing the RIGHT THING?!? That’s a tough pill to swallow.
This is when we lean on that one, simple, little word, w-h-y. I believe that it is critical that we define our why and keep the answer close so that we can access it in moments when we start to lose hope—why do we do what we do?
As we close the year behind us and look forward to the one ahead, let’s frame our reflection in the context of WHY.
Living and leading from “why” starts with three questions:
1. What is the galvanizing purpose of my life—the immovably true reason “why” I do what I do?
2. In the pursuit of my “why,” what is the anchor of my hope—the unshakable fact that is the foundation of my “why?”
3. As I navigate all the noise, what is the basis of my self-definition, the thing through which I find the courage to live with Nothing to Lose, Nothing to Prove, and Nothing to Hide?
____________________________________________________________________________________
Wrapping up 2025
What are some ways that you’ve lived true to your “why” in 2025?
What are some practical things that you can do to lean into it more intentionally in 2026?
WPM