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August 2025
it could become regenerative. Partner with organizations that share this vision. Invest in technologies that enable positive impact. Most importantly, shift your mindset from "doing less bad" to "doing more good."
The companies that thrive in the coming decades won't just be those that minimize their negative impact – they'll be those that maximize their positive contribution to the world. In an age of exponential change, regenerative thinking isn't just good for the planet – it's the key to exponential business growth.
Looking Ahead
The regenerative revolution is just beginning, and our industry is perfectly positioned to lead it. Every pallet represents potential – not just for moving goods, but
for moving our entire economic system toward regeneration and abundance.
As we continue to bridge the gap between where we are and where we're going, remember that the most powerful changes often start with a shift in perspective. From scarcity to abundance. From sustaining to regenerating. From doing less harm to creating more good.
The future is regenerative, and it's ours to create.
In the words of biomimicry pioneer Janine Benyus: "Nature as model, nature as measure, nature as mentor." Let's learn from the systems that have sustained life for billions of years and build an industry that does the same.
Until next month, keep expanding, keep regenerating, and keep Bridging the Gap!
WPM
The regenerative revolution is just beginning, and our industry is perfectly positioned to lead it.