August 2024
Master Learning Group session titled "Women in the Industry." After initial participant introductions and the anti-trust statement, participants delved into personal anecdotes, sharing their challenges, including gender bias and difficulties in establishing connections with male counterparts. The group heard stories about overt discrimination experienced over the decades.
To find out more, be sure to read our coverage in the April issue of Western Pallet Magazine.
Digital Threats on Your Doorstep: a WPA Cybersecurity Webinar
If cybersecurity isn’t yet a key talking point for your pallet company, it should be. How big is cybercrime? If you compare the global cost of cybercrime to the GDP of leading nations, it would slot in at the Number 3 position, between China and Japan, commented Alan McDonald, President and CEO of AllConnected, a Sim Valley, California-based cybersecurity firm with customers across the country. McDonald presented a WPA webinar in April. You can find out more in the May issue.
Lead Generation and Prospecting Ideas
Lead generation is a topic on most people's minds these days, and the May MLG offered valuable insights shared by attendees for better success with lead generation and prospecting. The presenters' diverse backgrounds provided a broad perspective of the sales process from different parts of the industry, including pallets, lumber and insurance respectively. Our report ran iin the June issue of Western Pallet Magazine.
One example of AI is art generation, as in this photo that ran in March issue.
Business Survival Tips & Strategies
How do you respond to a customer request for a price cut? That was just one of many difficult questions explored by attendees at the June MLG about business survival. Read about the session in the July issue.
Of course, we just touch on the high points in our meeting coverage. To enjoy the entire experience, why not plan to register for an upcoming event? Find out more at https://www.westernpallet.org/master-learning-group/
and https://www.westernpallet.org/webinars/.
WPM