APRIL 2023
Focus on Customer Service
Customer service is critical in any business, and the wood pallet industry is no exception. Gruenberg suggests that you make customer service a top priority, and that you invest in training for your employees. By providing excellent customer service, you can build strong relationships with your customers and ensure their loyalty.
“Customer service is key,” Gruenberg noted. “There's something called ‘speed to lead’. I have one client in my consulting practice that they call everybody back in the first 15 minutes. It doesn't go to the next day. If it's at the end of the day, there's a problem. They call back and leave a message and it says hey, sorry, you're already gone. I'm sending you an email. I did try and reach out to you and I will call you first thing in the morning.”
Importance of a Company Website
Finally, it is essential to have a well-designed and updated company website. Your website should be your best salesperson and help you attract new customers. Gruenberg suggests investing in SEO to improve your website's rankings and keep it updated
regularly. By doing so, you can make
“There's something called ‘speed to lead’. I have one client in my consulting practice that they call everybody back in the first 15 minutes.
your business look more prominent and attract more customers.
These were just some of the many ideas put forward in the Pivot webinars. In conclusion, pivoting your wood pallet business requires a willingness to change and adapt to the new market dynamics. Each pallet company is unique, but the ideas presented above may prove fruitful for your pallet company’s future prospects.
Be sure to join us online for our Master Learning Group on Hiring and Retention to be held on May 25, 2003. Find out more at the WPA website. https://www.westernpallet.org/master-learning-group/