other and daughter, Dana and Jessica Blankenship bring a fresh entrepreneurial spirit to their shop Blue Magnolia and elegant, fun and creative style to their customers.

Walking into Blue Magnolia on a crisp fall day is like a giant hug and since it’ s autumn, a pumpkin spice latte. A beautiful fall display surrounds the storefront, the muted colors of the season cover every inch of the shop with clothes and decorations and it’ s sparkly. And it is all due to the

creative genius of mother / daughter shopkeepers Dana and Jessica Blankenship,” Our aim is for a curated, layered and beautiful look, smiles Dana but our main goal of course is to provide access to great products and wonderful fashion.”

The two story shop with its beautiful glass storefront is a constant evolution of fashion, jewelry, foot ware and what’ s on trend. A classic boutique is such a breath of fresh air in a commercial landscape that is ever increasing

and dominated by big box mundane.

Dana adds,“ A lot of people think that Beckley only loves chain stores and restaurants and of course we do but there is also room here for entrepreneurship, creativity and ambition. I really believe that Beckley is the commerce hub of southern West Virginia. We have shoppers. It is just providing them the right place to shop.”

Jessica adds,“ We sell a mix of styles that include classic, bohemian and western. We know our customers. We