How Readers Rule the Magazine World
Print is Not Dead
Readers are the marrow of the magazine industry. Without their reliance on print publications as a trustworthy source for
information, the claim that print is dead would be more factual than the fiction it is for the more than 7,000 publications
in the U.S. Magazine readers give publications purpose through their demand for dependable content—they trust magazine
media more than any other media source—and their reliance on print advertising for information on the high-quality products
that interest them.
DID YOU KNOW . . . ?
Americans of all ages read magazines.
According to the, over a
six-month period, the report found
that magazines are read by
91% of
adults
94% of those
under 35
Adults value and take inspiration
from magazine media.
118
95% of those
under 25
Magazine
media
100 94
TV Websites
Source: MPA Magazine Media Factbook 2018-2019
WVE READERSHIP SURVEY
At West Virginia Executive (WVE) magazine, we recently conducted a readership survey with a random sampling of our
readers. Here’s some of what we learned about those who receive WVE.
What Readers Do with Their Copy
Who Our Readers Are
5% 3%
46%
CEO/Pres./Owner
7%
38%
10%
21%
17%
Staff Member
Vice Pres.
16%
Educator
11%
Public place
Keep it
Pass it
along
Manager
Other
Political Leader
Other
26%
Contact us to learn more about the advantages of print advertising and how you can get your business’ message in front of
our print-loving, advertising-driven readers.
www.wvexecutive.com
(304) 542-2247
[email protected]