West Virginia Executive Summer 2024 | Page 97

make in clients ’ lives through thoughtful planning and relationship building . She also enjoys seeing her team grow and develop personally and professionally . One quality that contributes to her fulfillment and success in these areas is her ability to listen . Rhoades then interprets what she has learned from the conversation to find ways to best serve her clients and associates .
One of the many characteristics that makes her such a rarity is her firm motivation to nourish effective and open lines of communication . She does this to prevent silos from occurring in her line of business or while working with banking partners .
When Rhoades is not at work , she is an active golfer and you can find her at one of the many beautiful courses in West Virginia , including her home course of Parkersburg Country Club .
Ashley Brown Peoples Bank Senior Vice President , Regional Manager Joined Peoples Bank in 2003 Wood County , WV Resident
Ashley Brown , a 12-time winner of Peoples Bank ’ s most prestigious award , President ’ s Club , doesn ’ t plan to slow down anytime soon . Brown is a senior vice president and regional manager of Peoples Bank and a resident of Vienna , WV . She was promoted to senior vice president at the age of 35 , holding various roles across the bank prior to this promotion , which she attributes to the versatility that led to her current position .
She has also served in multiple positions outside of the bank , such as a volunteer for United Way Alliance of the Mid-Ohio Valley , past Rotary board member , past Mid-Ohio Valley Chamber of Commerce ’ s women in leadership committee chair , past Junior League of Parkersburg board member and Juleps Pathways playground committee chair and donor . She also is a recipient of the 2022 Business Leader of the Year
award by Ohio ’ s Belpre Area Chamber of Commerce and was recognized as a Generation Next : 40 Under 40 in 2023 by The State Journal .
Brown is known for her successful coaching style .
“ I focus on providing genuine , constructive feedback to associates to fuel my passion for talent development ,” she says . “ I find much joy in watching my teammates succeed .”
She provides feedback with a drive for constant improvement and relationship building . Constructive criticism can be a fine line to walk , but Brown does it with ease .
With the task of developing talent comes finding it . She uses probing interview styles to discover unteachable qualities in prospective associates .
“ The technical skills expected in banking are teachable ,” she says . “ Ethicality , adaptability and a growth mindset cannot be taught . Success in an industry like banking requires all three of those fundamental characteristics .”
Ashley is a proud graduate of Fairmont State University . •
2024 Profiles FINANCIAL SERVICES
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West Virginia Executive | Profiles | 2024
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