West Virginia Executive Summer 2019 | Page 37

on coal. In short, the region that could least afford the losses experienced the greatest losses. These economic losses are also coupled with severe human capital challenges related to poor health outcomes, dwindling population and drug abuse. The economic challenges in the Southern Coalfields region are enormous. A fundamental problem is that the region has fallen into a vicious cycle. Consider this: economic losses occur due to the loss of coal, and some men and women who lose their jobs decide to move out of the region in search of work. Statistics show that, overall, those who out-migrate tend to be younger, healthier and more educated, leaving the region less attractive to potential businesses. In addition, drug abuse rises as economic opportunity falls, further eroding the region’s attractiveness to potential businesses. This kind of cycle is very difficult to curb. The region is now searching for industries that will fill the gap that has been created by significant declines in coal employ- ment. While the region definitely has potential with various industries like adventure tourism and industrial hemp farming, it’s hard to say precisely which industries will work in the region and which will not, given its various characteristics. The fate of the region ultimately depends on entrepreneurs willing to try different and innovative directions. A primary role for government is to foster an environment that encourages and supports these entrepreneurs as they try different directions. Shale Gas Boom The state’s Shale Gas Boom region has experienced a decent amount of job growth in recent years, and opportunities are looking up. However, a sizeable share of recent job growth in the region is due to natural gas pipeline construction, and while these jobs tend to be high-paying and create economic benefits in many ways, most are temporary and will naturally disappear in a few years. Further, in general, while drilling and exporting raw natural gas also creates an array of economic benefits, the industry is very capital intensive, meaning that the number of workers involved is relatively small compared to the value of the economic output. This is not bad; it is just the nature of the industry. However, this does mean drilling and exporting raw natural gas is unlikely to be a game-changing opportunity for the region. Rather, that opportunity lies in keeping the raw natural gas in the state and allowing the value added to occur here rather than elsewhere. West Virginia truly has the opportunity to attract dozens of industries that would benefit from a cheap, local supply of natural gas to use in the manufacturing of countless chemical and plastics products. The Mountain State has the potential to realize tens of thousands of manufacturing jobs throughout a wide swatch of the state. However, other states like Pennsylvania and Ohio are working vigorously to attract these jobs as well, so this flourishing of activity is not going to just happen. We must work aggressively to promote our state and make it as attractive as possible to these potential businesses. Eastern Panhandle West Virginia’s Eastern Panhandle region has, by far, shown the strongest population and job growth of any region of the state in recent years. The region has benefited from its proximity to the very strong Washington metropolitan area that includes Jefferson County. Thousands have chosen to work in this metro area outside of the state while living in West Virginia because of quality of life considerations and lower cost of living. This bedroom community characteristic is certainly a positive for economic development. Hopefully, commuting options from West Virginia into the D.C. area will be enhanced in coming years, allowing for more economic development of this sort. Further, the area has benefited from some very sizeable capital investments within the state in recent years, making for a more diverse array of economic drivers. The region is very attractive to potential businesses from numerous perspectives like location, highway infrastructure and the availability of human capital, and this combination has recently led to signif- icant gains in distribution and manufacturing. The economic forecast calls for continued healthy growth in this region in coming years. Economic development priorities for the area likely include continuing to enhance infrastructure, providing amenities that make the area more attractive to potential resi- dents and continuing to market the area so potential businesses are aware of the strengths the region offers. North Central West Virginia’s North Central region is another outlier within the state as this region has experienced very stable and healthy growth for many years. In North Central, while the presence of West Virginia University is definitely a pillar of strength and stability, it is difficult to really point to one factor that is responsible for the region’s economic successes, and this is exactly what one hopes for from an economic development perspective. We want to see a diversified economic landscape where multiple sectors are experiencing growth and it is impossible to identify one factor that is responsible for a strong economy. North Central continues to be a relatively attractive region within West Virginia for potential businesses because of this diversity. And perhaps more importantly, the region benefits from stronger human capital outcomes, which means businesses can have a greater level of assurance that they will be able to find the skilled, healthy and drug-free workers they need if they choose to locate in the region. North Central has a lot of potential in various sectors, such as health care, manufacturing and high-tech manufacturing. While somewhat on the edge of the Shale Gas Boom region, North Central stands to see tremendous gains in professional and business services sectors as downstream natural gas manufacturing opportunities materialize. A key economic development priority should be to continue working toward adequate infrastructure to ensure reasonable drive times and housing availability. New River Gorge The state’s New River Gorge region has suffered in recent years, largely driven by losses in coal. However, we are already seeing improvements in the region, and growth is expected in coming years. Several green shoots have emerged recently, such as Great Barrel Company’s new facility in Greenbrier County. The region has strengths to build upon, like its urban core in Beckley, better infrastructure access, a manufacturing footprint, WWW.WVEXECUTIVE.COM SUMMER 2019 35