Marketing Myth Busted
Print is Not Dead
There’s a lot of hype out there about the death of print media.
Those in other media channels want you to believe no one picks
up print publications anymore and that paper has become obsolete
in the digital age. They’ll even point to the demise of many local
newspapers as their proof.
They want you to believe print is dead.
WHY PRINT WORKS
In fall 2017, 91% of adults
read magazine media
over a six-month period.
*Base: U.S. adults 18+.
They are wrong.
Magazines are flourishing. This year, West Virginia Executive
is celebrating 20 years in print, and it is only one of hundreds of
success stories in the U.S.
• For the past 10 years, the total number of consumer
magazines has surpassed 7,000.
• More than 180 print magazines have thrived for more
than 50 years—only 11 TV programs can say the same.
• In 2017, 134 new print magazine brands launched with a
frequency of quarterly or greater.
In an era of #FakeNews, magazines thrive because readers of all
ages see them as a go-to source for reliable content.
• The audience for print and digital magazines increased by
3.3 million adults ages 18 and older from 2016-2017.
• According to a fall 2017 report, of those who read print
and digital magazine media over a six-month period:
{ { 91% were adults
{ { 94% of those were under 35
{ { 95% of those were under 25
Magazines are also a proven tool for marketing. Adults ages 18-49
rely on magazine media to provide them with valued information,
conversation and purchase inspiration.
Print is alive and well, and so are we. Contact us today to find out
how you can benefit from our magazine’s influence and reach.
Source: MPA Magazine Media Factbook 2018-2019
www.wvexecutive.com • (304) 542-2247 • [email protected]
Across 1,400 advertising
campaigns, magazines
show the highest ROI.
Magazine: $3.94
Linear TV: $2.55
Digital Video: $1.53
Comparison of average increase in dollar sales per
dollar of advertising spend.
65% of readers take
action after seeing a
print magazine ad.