In this collaboration, Bridge Brew Works
and West Virginia Land Trust put their
heads together to come up with a unique
beer that Bridge Brew Works brews. Mean-
while, West Virginia Land Trust develops
marketing materials and helps get the word
out via social media and at restaurants,
pubs and other events where the special
beer will be served. The two organiza-
tions have found work that goes hand
in hand and plan to collaborate again in
the future. West Virginia Land Trust is
also open to other brewery partnerships
around the state.
“We believe a significant number of
craft beer drinkers view being associated
with a good cause that has a positive in-
fluence on our land and water as a good
thing,” says Linch. “We are located in an
outdoor sports mecca. Bridge Brew Works
Co-owner Nathan Herrold is an avid
fisher of our local waters. We depend on
not just West Virginians playing here but
also tourists. We feel having a desirable
environment is a great thing and want to
be associated with protecting and improv-
ing it even in a small way.”
According to Spatafore, keeping the
rivers and streams clean is essential for
drinking water, recreation and business-
es. “The only way to truly protect our
waterways is by protecting the land that
borders it,” she says. “This is where the
land trust comes in. We conserve land by
working with communities and private land
owners to keep the land free of pollutants
that could enter our rivers and streams.”
brewery. Their joint effort, the Weelunk
Blonde Ale, is now a house staple and one
of the brewery’s best sellers.
The brewery has also partnered with
Omni Strategic Technologies, a firm that
works to improve business performance
with effective technology and marketing
strategies. With Omni’s location only two
blocks down the street from the brewery,
a partnership formed naturally.
“We believe a local brewer like Wheeling
Brewing is symbolic of the quality and
crafts