Regional Collaboration Shines Through in Tourism Summit
Working Together to Grow and Sell the Destination
Regional Collaboration Shines Through in Tourism Summit
Nestled in the heart of North Central West Virginia is the area ’ s Destination Marketing and Management Organization , Visit Mountaineer Country Convention and Visitors ’ Bureau ( VMCCVB ). Officially representing Monongalia , Preston and Taylor counties , the organization ’ s collaboration reaches farther and wider . The VMCCVB is not just a conduit for tourism , but a catalyst for regional collaboration and growth , regularly working within its neighboring counties and beyond to engage industry leaders from the entire Mountaineer Country tourism region in selling the destination collectively , as it is well-known that visitors do not see boundaries .
These efforts were evident at the inaugural Mountaineer Country Tourism Summit on June 5-6 in Morgantown , WV .
To prepare for the Mountaineer Country Tourism Summit , the VMCCVB connected with its partners from various backgrounds , including convention and visitors bureaus ( CVBs ), lodging properties , restaurants , retail stores , airports , outdoor recreation initiatives and more . These hospitality and tourism professionals came together for two days of panel discussions , presentations and networking surrounding key opportunities and challenges facing the industry .
The summit was hosted by the VMCCVB and graciously sponsored by the Marion County CVB , the Bridgeport CVB , Mon Health , Civil and Environmental Consultants , Inc ., Southern Airways Express , RacerX , Guidon Creative , Hotel Morgan , Morgantown Marriott at Waterfront Place and the VMCCVB .
Local CVB Directors Susan Riddle ( Visit Mountaineer Country ), Tina Yoke ( Clarksburg ) and Leisha Elliott ( Marion County ) worked together to attract and engage tourism partners from the sevencounty Mountaineer Country tourism region at the inaugural Mountaineer Country Tourism Summit June 5-6 , 2023 .
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The theme of the summit — Connecting the Dots to Grow and Sell our Destination — encouraged attendees to identify ways to work together toward the common goal … driving tourism in North Central West Virginia .
This milestone event was the first of many intentional meetings on a regional level . To date , the VMCCVB continues to work with local , regional and state partners to connect the dots on a wide array of projects , including the West Virginia Honey Trail , the Preston County Farm Crawl , bidding on high-profile sports events and more .
On its own , no West Virginia area is large enough to compete with the real competition outside of our state . To be on the map both nationally and internationally , counties need to work together more than ever .
Intrigued by destination marketing and management in North Central West Virginia ?
Start planning your visit to be a part of the dynamic transformation that VMCCVB and its collaborative approach are fostering . Unveil the hidden treasures , experience the warmth of community and embrace the essence of Mountaineer Country — a true testament to the power of working together for a brighter tomorrow .
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