“ Each airport ’ s quantitative impacts will be examined . Additionally , qualitative data in the form of real-life stories will lend a human element to the study by showcasing the importance of aviation to residents , businesses and visitors that go beyond the numbers ,” says Hill . “ The study in its entirety will assist in communicating the benefits of the aviation system to West Virginia and validate the continued public investment in West Virginia ’ s system of airports .”
Upon the completion of the study , a technical report will be delivered to the WVAC to aid continued efforts in planning for and developing West Virginia ’ s aviation system .
“ Economic impact studies are a powerful tool to educate the public and our state ’ s leadership about the importance of aviation in West Virginia . This study will determine annual economic impact of our airports and the number of jobs they support ,” says Rock . “ From there , it should help
prioritize aviation as a key industry that our state leaders should support strategically with economic impact as a key determinant in investing limited resources .”
Each airport will also receive its own individualized report that can serve as a marketing tool in its region . Other deliverables , including an executive summary highlighting the key findings of the study and an outreach toolkit , will also be provided to the WVAC to enhance communication of the study ’ s findings to various audiences .
“ By going through this process , there will be a light shone on how airports and aviation impact West Virginia ’ s economy ,” says Hill . “ This study will act as a benchmark for the WVAC moving forward in prioritizing the use of state funds and will help gauge success of our aerospace education programs as well . This study is extremely overdue , and our airports and aerospace industry deserve recognition for the hard work they have been doing for decades to improve upon West Virginia ’ s economy .” •
84
WEST VIRGINIA EXECUTIVE