for strategic initiatives at WVU . “ The stronger the city is , the higher the ceiling for the university . There is a strong correlation between what goes on in the city and in the university . We ’ re not the only one , though . There are a number of businesses in town that are a vibrant part of the community . We are just one piece of the puzzle .”
Alsop is particularly proud of the university ’ s collaboration with the City of Morgantown on the Sunnyside Up project .
“ For the past 15 years , the university and the city have jointly worked together on projects in the Sunnyside area ,” he says . “ Whether it is streetscapes or ways to improve the property for development , we work hand in hand with the city on those projects .”
City of Morgantown
As part of that collaborative effort , Emily Muzzarelli , PE , interim city manager for the City of Morgantown , believes the combined efforts of the city , WVU , the Partnership and the CVB are what make Morgantown a desirable place to live and work .
“ Almost any public event or activity happening in Morgantown involves the CVB , and many times , the city is involved from a public safety and programming standpoint ,” she says . “ That relationship allows Morgantown to be rich in familyfriendly , active and cultural public programs .”
Part of Muzzarelli ’ s work with these entities is focused on the city ’ s continued growth .
“ As a community that is vastly built out , careful consideration for promoting the right kinds of development is vital ,” she says . “ In nearly all senses , Morgantown is a college town . We would not be the center for activity and growth if it weren ’ t for West Virginia University . Working together helps us keep the community one that works for all residents , both permanent and temporary .”
While the city is constantly working to accommodate for future growth , much of what is going on in Morgantown today is the redevelopment of existing space and resources , including plans to annex areas outside city limits and generate new streams of revenue .
“ Morgantown has really great momentum to be incredibly innovative ,” says Muzzarelli . “ I think we will continue to focus on creating the right balance between keeping Morgantown wild and wonderful and creating an amazing place to live , eat and play in a more urban setting .” •
Photo by Morgantown Area Partnership .
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