WEP 2020 Sponsorship booklet WEP 2020 sponsorship book-final version | Page 16

About this year’s theme Personalized Medicine Personalized medicine is the natural progression of medicine and science, that aims at tailoring practic- es, interactions, and medicine to the individual patient. We must work to ensure that the best medicine is provided to the correct patient for treating and potentially preventing critical illnesses. How is personalized medicine going to impact your personal life? WEP 2020 will focus on the following broad areas: • The future of medicine: how can we leverage current science and technology to implement customized treatments, drugs, applications, and biotechnology? • The use of personalized medicine and genetic information in security, biology, AI, technology, science. • The economic impact of personalized medicine and technology and how does it fit in the vision 2030. • The impact of culture, ethics, and the environment on personal health. • New trends on well-being and lifestyle. How we choose our themes In line with KAUST mission to be a source of inspiration and innovative thinking for aspiring scientists, academics, scholars, and entrepreneurs, both nationally and internationally, we strive to choose a stimulating theme that opens new perspectives to the future.