60
EVENT FORMAT
Masterclass
2020
Januar y
12-2 3
Creative Tactics for Communicating Science - Advanced
DESCRIPTION
About this 2-day masterclass divided into two sessions
An offering with a pre-selection process
Communicating science has become an integral part of a scientist’s research cycle. According to UNESCO, there are more than 7
million scientists and researchers working in labs today -- and they are publishing approximately 2 million articles a year in various
journals. With so much science being produced, how can you make sure your research gets noticed and reaches the right people?
This masterclass will show you different ways to communicate your research, as well as show you how to keep the
momentum going and continue to build your reputation as an expert in your field with the media, fellow researchers and future
investors between your discoveries.
Topics that will be covered:
Establishing goals for communicating your science to different audiences
Developing and practicing targeted messages about your research to reach your audiences
Looking at the latest methods used to communicate science
Using social media and learning how to increase your followers effectively
Resources for communicating more broadly
By the end, you will understand what the media wants, have learned multiple ways to communicate science ranging from articles
and video to social media, and have the tools you need to develop your science communication plan.
SPEAKER Nicholas Demille, Benjamin Stevens
Nicholas Demille, Head of University Editorial Services, KAUST
Ben Stevens, Head of Digital and Social Media, KAUST
CREDITS 4