Welsh PDP Newsletter Issue 4 4 | Page 3

Page 3 Express - Empowering Pharmacy Students to Develop their Communication Skills— Efi Mantzourani and Mat Smith In recent years there has been a redefinition of the role of a healthcare professional from one that is predominantly technical to one that is patient-centred and multidisciplinary. A critical face to this new role is effective communication with patients as well as across healthcare disciplines. Despite this, a number of recent reports (Francis 2013, Keogh 2013, Andrews 2014) have highlighted that poor communication has compromised the health of patients; it is clear then that effective communication remains an issue despite efforts to introduce communications ‘training’ in undergraduate education prompted by the Nuffield Committee of Enquiry into pharmacy (1986). Here in Cardiff School Pharmacy we have witnessed an increasing trend of students choosing communication skills as a primary focus in their Personal Development Portfolio, particularly following work-based learning placements where they are exposed to patients and other healthcare practitioners in an authentic environment. This marries with student and practitioner feedback following placements that there is a real or perceived lack of preparedness in communication skills particularly around listening and non-verbal communication – skills that are difficult to teach in the classroom. Whilst we have aligned our teaching to the Nuffield report recommendations, our students’ reflections have precipitated a desire to shift from traditional didactic teaching to support them further in their journey towards improving their communication skills and becoming a patient-centred professional. Critically this involves codevelopment of support material with students. To enable this we engaged with our student body to collaboratively develop a range of self-paced pharmacist-patient communication videos and e-learning packages that sat alongside a student-led, interactive plenary that in total offers flexible blended learning in communication skills. Critically these material were centred around authentic pharmacist-patient interactions which contrasts to traditional (but artificial) role -playing between students. Ultimately, the package was designed around the central idea that students should reflect on their own skills to develop mastery of their communication skills affording professional development. Subsequently theses resources were evaluated using an online survey and through focus groups with students to understand whether they met the intended learning outcomes. These discussions revealed a high degree of satisfaction with the resources and students felt that their level of preparedness for th