Content-Driven Strategy
Offering proprietary programming is an important differentiator for the WELLBEATS™ brand. It allows us to
always match our pulse with the industry’s leading techniques to deliver fresh, cutting edge programming
that is relevant for the industries we serve and a reflection of our customer wants and needs.
WELLBEATS™ was the first to create programming designed for virtual group fitness. Our intention is that
the experience we create would feel as live and authentic as possible, and we achieve that through our
unique “up close and personal” production style as well as the specialized training of our instructors. Each
WELLBEATS™ instructor is chosen for their ability to draw out potential of participants, and trained how to
do it effectively through the screen, giving users the impression that their coach is right there with them.
With WELLBEATS™ programming, facilities have a trustworthy group fitness offering that is:
Safe and Consistent
Logically Sound and Results-Driven
Challenging Yet Doable for Any Level of User
Fresh and Cutting-Edge
Stimulating and Engaging
An Authentic Re-creation of the Live Class Experience
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