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and Ads. Kaiser Family Foundation and Children Now, Apr. 1997.
Web. 3 July 2012. From “The Influence of Television on Children’s
Gender
Role Socialization: A Review of the Literature” (2000)
By Susan D. Witt, Ph.D.
Regarding gender role development on television, the National
Institute of
Mental Health has determined:
- In male-female interaction, men are usually more dominant. - Men
on
television are rational, ambitious, smart, competitive, powerful,
stable,
violent, and tolerant, while women are sensitive, romantic, attractive,
happy,
warm, sociable, peaceful, fair, submissive, and timid. - For men, the
emphasis is on strength, performance, and skill; for women, it is on
attractiveness and desirability. - Marriage and family are not
important to
television’s men.
Other findings:- Gender stereotypes occur with frequency on daytime
soap
operas; women are often shown as hopeless individuals, unable to
solve
problems witho ut assistance. - A study of Saturday morning cartoons
found females were pictured less
often than males, were less active than males, played fewer roles than