Carbohydrate: the ultimate hunter 118 Even better again, you will be cool and elegant if you sensuously eat this chocolate bar. Sex, surprisingly enough, helps the advertising cause, so a stunningly attractive member of the opposite sex will suddenly find you fascinating if you eat the food or visit the restaurant chain. Remember in the first chapter where I spoke about how eating our forbidden food was like escaping from the stress of daily life and having a little party? In Australia we have a flavored milk drink called‘ Breaka’ – not too subtle. The slick TV ads for this product showed hard working men – good looking, slim men – taking a break from their work, slurping from the carton when suddenly, like genies out of a bottle, multiple gorgeous women appear and start seducing the hapless male who just sat down to innocently drink his chocolate milk. This experience looks even better than most parties I had been to. Freud would have been so proud of his advertising protégés! In terms of hunting, I think your average buffalo would say‘ Argh, it’ s too overwhelming. Shoot me now so I don’ t have to watch any more beautiful people living perfect lives, eating fattening food and staying unbelievably slim.’ And finally we have‘ product placement’. Impulse buying accounts for a large part of bad food choices and amazingly enough the purveyors of foods rich in carbohydrates have worked this out too. Standing in the check out queue, waiting, waiting …‘ Mmmm, look at all those chocolate bars. Maybe I’ ll just read the magazine about the only movie star in history that has just had a breast reduction. [ Two minutes later.] Those chocolate bars are a lot cheaper here than if I were to buy them anywhere else, and look, they’ re 2000 % bigger for the same price. Okay … but I’ ll only buy five of them.’