Carbohydrate: the ultimate hunter 114 where the conscious mind was becoming increasingly revered as education became more widespread and Einstein, the most revered, the veritable King of conscious thinking, described the relationship between light and mass. To the man in the street( sexism intended again) embracing a theory that said your university education, or how hard you worked, was irrelevant to how successful and content you would be, was patently ridiculous. Especially when the alternative theory was much more complicated and involved girly concepts like emotions. Our understanding of these issues would be much improved if women ran the world. More recently the brilliant Daniel Goleman, in his books on Emotional Intelligence, has furthered this cause in giant leaps by exploring just how emotions ultimately control our lives. Freud was not particularly good at explaining his ideas to the general public – or even to his colleagues. Goleman, in contrast, has this gift. He has been able to do what Freud did not and translate the world of unconscious emotion, and its importance in day-to-day life, into something we can more readily understand – and believe. McDonald’ s – better at it than Freud We go to school and university to‘ educate’ and‘ sharpen’ our conscious mind to give ourselves better lives, thinking with our conscious mind that this is the main game. Meantime, our life experiences, played out through relationships with other people, provide the lessons that determine our behavior and, thereby, our future success at whatever we choose to do. Our life experiences are stored in our unconscious mind and categorized for our later reference under their emotional significance to us. Goleman reviews the research that shows that your success at whatever you take on in life will not be a function of your IQ but your EQ: your emotional quotient. He tells of the research that shows that over a certain point, the more intelligent you are the less successful you