i The Book in Overview The second week of a diet is always easier than the first. By the second week you ' re off it. Jackie Gleason One of my clients told me the story of how his wife found him eating his favorite high in sugar, low in food brightly colored cereal for breakfast only a few weeks into this new eating lifestyle. With some glee she smugly remarked,‘ So, the all-singing all-dancing new“ low sacrifice eating lifestyle” has already gone the way of all your previous diets!’ Tony( as with all the cases I will describe in this book, his name and other identifying details have been changed for confidentiality reasons) responded,‘ This may be hard for you to believe, but this is my new eating lifestyle. We need to eat certain foods for no other reason than because we love them. It doesn’ t matter if they are less nutritious than the packet they came in. In fact, Dr George has actually prescribed this brightly colored cereal of no known nutritional value and told me that if I don’ t eat them I’ ll be in trouble. If I were to deprive myself of them, I would crave them. Once I crave them, I’ m on the slippery slope to rebelling and sabotaging my weight loss. I can show you the prescription if you don’ t believe me.’ His wife was not convinced.‘ You have got to be joking?! What sort of a diet allows you to eat that rubbish for breakfast??’‘ It’ s not actually a diet – there are no foods that I can’ t eat if I really want them. In fact, one of the keys to the psychology of weight loss is that if you don’ t continue to eat your favorite – or what Dr George calls your“ High Sacrifice” – foods your unconscious will ultimately sabotage the program. You know it makes sense. We both know that in the past I have deprived myself of foods I love and then ended up bingeing on them! And, by the way, while we’ re at it: I’ ve been eating chocolate for morning tea at work!’