intheBUZZ
intheBUZZ
The New iPad Air
Dramatically Thinner,
Lighter & More Powerful
iPad
iPad mini Features Stunning Retina Display & 64-bit Apple-designed
A7 Chip
iPad Air™, the latest generation of its
category-defining device, features a
stunning 9.7-inch Retina® display in a
new thinner and lighter design. Precisionengineered to weigh less than half a kilogram,
iPad Air is 20 per cent thinner and 28 per cent
lighter than the fourth-generation iPad®, and
with a 43 per cent narrower bezel, the borders
of iPad Air are dramatically thinner—making
content even more immersive. Apple today
also announced iPad mini with Retina display,
bringing all the pixels from the 9.7-inch iPad
to its 7.9-inch screen, delivering razor sharp
text and detail in the same amazingly thin and
light design. The new iPad devices feature the
powerful and power-efficient Apple-designed
A7 chip with 64-bit desktop-class architecture,
ultrafast wireless with faster built-in Wi-Fi and
expanded 4G LTE cellular connectivity, and the
newly- designed iOS 7 with hundreds of great
new features.
for a pixel density of 326 pixels
per inch. The 7.9-inch Retina
display of iPad mini is 35 per cent
larger than screens on 7-inch tablets,
and is the only small tablet to deliver
the full iPad experience, now with razorsharp Retina quality. Images are crisp, text
is crystal clear, movies play at full 1080p HD
resolution and the 475,000 apps designed
specifically for iPad work automatically.
The A7 chip in iPad Air and iPad mini with
Retina display offers 64-bit desktop-class
architecture, advanced graphics and improved
image signal processing compared to previous
generations. With up to twice the CPU and
graphics performance on iPad Air, and up
to four times the CPU and eight times the
graphics performance on iPad mini with Retina
display, almost everything you do is faster and
better than ever, from launching apps and
editing photos to playing graphics-intensive
games—all while delivering all-day battery life.
The A7 chip’s 64-bit architecture and support
for OpenGL ES version 3.0 unlocks game
console-like visual effects. The new iPad models
also feature the M7 motion coprocessor,
which gathers data from the accelerometer,
gyroscope and compass to offload work from
the A7 for improved power efficiency.
“iPad created an entirely new mobile computing
experience, and the new iPad Air is another big
leap ahead. It is so thin, light and powerful, once
you hold one in your hand you will understand
what a tremendous advancement this is,” said
Philip Schiller, Apple’s Senior Vice President of
Worldwide Marketing. “iPad Air with its 9.7-inch
Retina display weighs less than half a kilogram
and packs the incredible performance of iOS
7 running on a 64-bit desktop-class Apple A7 Both new iPad models feature two antennas
chip, and delivers all-day battery life in the to support multiple-in multiple-out (MIMO)
lightest full-sized tablet in the world.”
technology, bringing twice the Wi-Fi
performance to iPad Air and iPad mini with
iPad Air’s Retina display makes web pages, text, Retina display at a blazingly fast data rate up
images and video look incredibly sharp and to 300Mbps. Cellular models also come with
realistic, and the new power-efficient A7 chip expanded 4G LTE coverage to accommodate
allows the battery to be even smaller, helping even more 4G LTE networks worldwide, while
reduce the overall volume by 24 per cent from continuing to deliver comprehensive support
the previous generation while doubling its for other fast cellular technology around the
performance and maintaining its up to 10-hour world (DC-HSDPA, HSPA+), all in a single model.
battery life.
Check out the new iPad Air and iPad mini with
The new iPad mini with Retina display packs all Retina display at Multimedia Integrated Pte Ltd
the 3.1 million pixels (2048 by 1536 resolution) (Apple Premium Reseller)
of iPad Air into its 7.9-inch Multi-Touch™ display, 05-06/07/08 Funan DigitaLife Mall
Weekendin 18
iPad Air
iPad mini with Retina display
iPad Air and iPad mini with Retina display
now have a next-generation FaceTime® HD
camera with improved backside illumination
sensors, featuring larger pixels for better lowlight performance. The iSight® camera with
5-megapixel sensor and advanced optics,
combined with iOS 7 and the image signal
processing of A7, further improves still image
and video capture on iPad, bringing faster autofocus, up to three times video zoom, five times
still zoom, better dynamic range and automatic
image and video stabilisation.
The iLife® suite of creative apps—including
iPhoto®, iMovie® and GarageBand®—and the
iWork® suite of productivity apps—including
Pages®, Numbers® and Keynote®—are essential
to the Apple experience and are now free with
every new iOS device running iOS 7, and are
also available as free updates for existing users,
so more iPad users now have access to these
great apps. All apps have been redesigned to
match the look and feel of iOS 7, have been
optimised to support 64-bit technology and
include hundreds of new features.
The new iPad models come with iOS 7, featuring
a stunning new user interface, completely
redesigned with an elegant colour palette,
distinct functional layers and subtle motion
that make it feel more alive. iOS 7 has hundreds
of great new features, including Control Centre,
Notification Centre, improved Multitasking,
AirDrop®, enhanced Photos, Safari® and Siri®.
Pricing & Availability
iPad Air with Wi-Fi models will be available
in silver or space grey starting on Friday, 1
November, for a suggested retail price of S$688
inc. GST for the 16GB model, S$828 inc. GST for
the 32GB model, S$968 inc. GST for the 64GB
model and S$1,108 inc. GST for the 128GB
model. iPad Air with Wi-Fi + Cellular will be
available starting on Friday, 1 November for
a suggested retail price of S$870 inc. GST for
the 16GB model, S$1,008 inc. GST for the 32GB
model, S$1,148 inc. GST for the 64GB model