Weekendin Singapore Nov '13 | Issue 08 | Page 20

intheBUZZ intheBUZZ The New iPad Air Dramatically Thinner, Lighter & More Powerful iPad iPad mini Features Stunning Retina Display & 64-bit Apple-designed A7 Chip iPad Air™, the latest generation of its category-defining device, features a stunning 9.7-inch Retina® display in a new thinner and lighter design. Precisionengineered to weigh less than half a kilogram, iPad Air is 20 per cent thinner and 28 per cent lighter than the fourth-generation iPad®, and with a 43 per cent narrower bezel, the borders of iPad Air are dramatically thinner—making content even more immersive. Apple today also announced iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPad devices feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded 4G LTE cellular connectivity, and the newly- designed iOS 7 with hundreds of great new features. for a pixel density of 326 pixels per inch. The 7.9-inch Retina display of iPad mini is 35 per cent larger than screens on 7-inch tablets, and is the only small tablet to deliver the full iPad experience, now with razorsharp Retina quality. Images are crisp, text is crystal clear, movies play at full 1080p HD resolution and the 475,000 apps designed specifically for iPad work automatically. The A7 chip in iPad Air and iPad mini with Retina display offers 64-bit desktop-class architecture, advanced graphics and improved image signal processing compared to previous generations. With up to twice the CPU and graphics performance on iPad Air, and up to four times the CPU and eight times the graphics performance on iPad mini with Retina display, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphics-intensive games—all while delivering all-day battery life. The A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0 unlocks game console-like visual effects. The new iPad models also feature the M7 motion coprocessor, which gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency. “iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is,” said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing. “iPad Air with its 9.7-inch Retina display weighs less than half a kilogram and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 Both new iPad models feature two antennas chip, and delivers all-day battery life in the to support multiple-in multiple-out (MIMO) lightest full-sized tablet in the world.” technology, bringing twice the Wi-Fi performance to iPad Air and iPad mini with iPad Air’s Retina display makes web pages, text, Retina display at a blazingly fast data rate up images and video look incredibly sharp and to 300Mbps. Cellular models also come with realistic, and the new power-efficient A7 chip expanded 4G LTE coverage to accommodate allows the battery to be even smaller, helping even more 4G LTE networks worldwide, while reduce the overall volume by 24 per cent from continuing to deliver comprehensive support the previous generation while doubling its for other fast cellular technology around the performance and maintaining its up to 10-hour world (DC-HSDPA, HSPA+), all in a single model. battery life. Check out the new iPad Air and iPad mini with The new iPad mini with Retina display packs all Retina display at Multimedia Integrated Pte Ltd the 3.1 million pixels (2048 by 1536 resolution) (Apple Premium Reseller) of iPad Air into its 7.9-inch Multi-Touch™ display, 05-06/07/08 Funan DigitaLife Mall Weekendin 18 iPad Air iPad mini with Retina display iPad Air and iPad mini with Retina display now have a next-generation FaceTime® HD camera with improved backside illumination sensors, featuring larger pixels for better lowlight performance. The iSight® camera with 5-megapixel sensor and advanced optics, combined with iOS 7 and the image signal processing of A7, further improves still image and video capture on iPad, bringing faster autofocus, up to three times video zoom, five times still zoom, better dynamic range and automatic image and video stabilisation. The iLife® suite of creative apps—including iPhoto®, iMovie® and GarageBand®—and the iWork® suite of productivity apps—including Pages®, Numbers® and Keynote®—are essential to the Apple experience and are now free with every new iOS device running iOS 7, and are also available as free updates for existing users, so more iPad users now have access to these great apps. All apps have been redesigned to match the look and feel of iOS 7, have been optimised to support 64-bit technology and include hundreds of new features. The new iPad models come with iOS 7, featuring a stunning new user interface, completely redesigned with an elegant colour palette, distinct functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Centre, Notification Centre, improved Multitasking, AirDrop®, enhanced Photos, Safari® and Siri®. Pricing & Availability iPad Air with Wi-Fi models will be available in silver or space grey starting on Friday, 1 November, for a suggested retail price of S$688 inc. GST for the 16GB model, S$828 inc. GST for the 32GB model, S$968 inc. GST for the 64GB model and S$1,108 inc. GST for the 128GB model. iPad Air with Wi-Fi + Cellular will be available starting on Friday, 1 November for a suggested retail price of S$870 inc. GST for the 16GB model, S$1,008 inc. GST for the 32GB model, S$1,148 inc. GST for the 64GB model