Weekendin Singapore Media Kit Weekendin Singapore Brief | Page 4

S i n g a p o r e Seven days a weekend | SUMMERissue 2 0 1 3 a p r a p r 2 0 1 3 Weekend in Weekend in Seven days a weekend | SUMMERissue Weekend in What’s Inside Preferred leisure read for discerning individuals S i n g a p o r e Designed to be reader-friendly A spin-off from expatweekend, the rebranded and enlivened Weekendin monthly magazine is created to sate the needs of modern, discerning residents (expats and well-heeled residents) who desire a pleasurable read. Weekendin is designed with a strong focus on modern living and lifestyle reaching a vibrant readership base of the affluent. 16 main sections + a marketplace The seven days a weekend leisure read preferred by sophisticated, savvy residents. Experiential coverage of the Singapore lifestyle Energetic and stylish editorials Designed to engage the affluent Features new experiences and delightful places L intheCHILL intheSHOP Weekend in m a y 2 0 1 3 The Trunk S i n g a p o r e Seven days a weekend | LIFESTYLEissue Mother’s Day Louis Vuitton and French publisher Gallimard have released The Trunk, an anthology of short stories presented as a literary game. For over a century, the Louis Vuitton family home in Asnières has been filled with the whispering of extraordinary stories of trunks, luggage and travel. In the early 1900s, GastonLouis Vuitton, the third of that name to build the famous trunk-maker’s reputation, and a passionate collector, constituted fabulous archives. Forty years later, 11 French writers have been given privileged access to this treasure. They have explored old photographs, newspaper cuttings, anecdotes and outrageous examples of customer relations. Here the leading Parisian writers of our time sing in praises of trunks and their travels. These lucky time travellers are: Éliette Abécassis, Fabienne Berthaud, Marie Darrieussecq, Virginie Despentes, Nicolas d’Estienne d’Orves, Patrick Eudeline, David Foenkinos, Philippe Jaenada, Yann Moix,Véronique Ovaldé, and Bruno de Stabenrath. Gift Guide The Man Behind the Sound Rennie Gomes from Yellow Box Studios Four luxurious spas Short stories for Louis Vuitton Nano-Pico Rejuvenation Microcurrent for Macro-rejuvenation at Physio Aesthetics Old World to the New The rustic charms of Kelantan Drinking to Good Health The goodness of AOX Water Weekend in m a y S i n g a p o r e Seven days a weekend | LIFESTYLEissue Gift Guide New & Nectarous New restaurants Lux Spas Four luxurious spas Time for Beachwear Best wears this summer Going Outside The Box Rennie Gomes from Yellow Box The Fountain of Youth AOX water Nano-Pico Rejuvenation Contouring at Physio Aesthetics Weekendin_Cover_May.indd 1 Overseas Properties Now’s the time at SQFT Kelantan The rustic charms of Kelantan Inside Complimentary cocktail from Fabrika 21/4/13 11:28 PM The 7 Wonders of Jeju Weekendin_1_Cover_Apr_2 Final - OL.indd 1 25/3/13 4:04 PM Gaston-Louis Vuitton had a secret passion. He would comb the international press for articles about the object that encapsulated the fantasies of his time: the trunk. For decades these very cuttings have lain dormant in a trunk. The paper these clippings are printed on has yellowed. The ink has gone a touch dry. The period notebooks are filled with Gaston-Louis Vuitton’s recognizable handwriting, meticulously recording the names of the newspapers and the date of publication. He filed them by subject. All the lost trunks are in one place, bloodstained trunks in another. Cases involving sex, spies, princesses, grand hotels, steam trains and more, a stream of images. For this special edition, Louis Vuitton opened the trunk full of memories to the finest living French authors, whose interests vary from travel to crime, to magic or inventions. Sensitive to the old-fashioned charms of the Belle Époque and the more glamorous post-war years, along with more recent tales of society life (for a special department continues the poetic tradition of collecting articles about trunks, as well as private letters containing unusual anecdotes, and noteworthy order forms), they spirit us away on a journey through time and imagination. One by one, these authors came to tea at the family home in Asnières before being led into the small room where Gaston-Louis Vuitton used to work. There, by the light of the same small lamp that lit the desk where Weekendin 112 Weekendin_112-113_MAY_Shop.indd 112-113 these relics of the past still lie, they could immerse themselves in this world of leather and wood, yellowed paper and faded old photographs featuring Ernest Hemingway alongside Sacha Guitry and the Mona Lisa, whose now forgotten adventures made the headlines or inside pages of newspapers that have long since disappeared. These authors have brought them back to life. Each story starts out inside a trunk before