Weekendin Singapore Media Kit Weekendin Singapore Brief | Page 4
S i n g a p o r e
Seven days a weekend | SUMMERissue
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Seven days a weekend | SUMMERissue
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What’s Inside
Preferred leisure read for discerning individuals
S i n g a p o r e
Designed to be reader-friendly
A spin-off from expatweekend, the rebranded and enlivened Weekendin
monthly magazine is created to sate the needs of modern, discerning residents (expats and well-heeled residents) who desire a pleasurable read.
Weekendin is designed with a strong focus on modern living and lifestyle
reaching a vibrant readership base of the affluent.
16 main sections + a marketplace
The seven days a weekend leisure read preferred by
sophisticated, savvy residents.
Experiential coverage of the Singapore lifestyle
Energetic and stylish editorials
Designed to engage the affluent
Features new experiences and delightful places
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The Trunk
S i n g a p o r e
Seven days a weekend | LIFESTYLEissue
Mother’s Day
Louis Vuitton and French publisher Gallimard have
released The Trunk, an anthology of short stories
presented as a literary game. For over a
century, the Louis Vuitton family
home in Asnières has been
filled with the whispering
of extraordinary stories of
trunks, luggage and travel.
In the early 1900s, GastonLouis Vuitton, the third of
that name to build the famous
trunk-maker’s reputation, and a
passionate collector, constituted
fabulous archives. Forty years
later, 11 French writers have
been given privileged access to
this treasure. They have explored
old
photographs,
newspaper
cuttings, anecdotes and outrageous
examples of customer relations. Here
the leading Parisian writers of our
time sing in praises of trunks and their
travels. These lucky time travellers are:
Éliette Abécassis, Fabienne Berthaud,
Marie Darrieussecq, Virginie Despentes,
Nicolas d’Estienne d’Orves, Patrick
Eudeline, David Foenkinos, Philippe
Jaenada, Yann Moix,Véronique Ovaldé,
and Bruno de Stabenrath.
Gift Guide
The Man Behind the Sound
Rennie Gomes from Yellow Box Studios
Four luxurious spas
Short stories for Louis Vuitton
Nano-Pico Rejuvenation
Microcurrent for Macro-rejuvenation
at Physio Aesthetics
Old World to the New
The rustic charms of Kelantan
Drinking to Good Health
The goodness of AOX Water
Weekend in
m a y
S i n g a p o r e
Seven days a weekend | LIFESTYLEissue
Gift Guide
New & Nectarous
New restaurants
Lux Spas
Four luxurious spas
Time for Beachwear
Best wears this summer
Going Outside The Box
Rennie Gomes from Yellow Box
The Fountain of Youth
AOX water
Nano-Pico Rejuvenation
Contouring at Physio Aesthetics
Weekendin_Cover_May.indd 1
Overseas Properties
Now’s the time at SQFT
Kelantan
The rustic charms of Kelantan
Inside
Complimentary cocktail from Fabrika
21/4/13 11:28 PM
The
7 Wonders
of Jeju
Weekendin_1_Cover_Apr_2 Final - OL.indd 1
25/3/13 4:04 PM
Gaston-Louis Vuitton had a secret passion. He
would comb the international press for articles
about the object that encapsulated the fantasies
of his time: the trunk. For decades these very
cuttings have lain dormant in a trunk. The paper
these clippings are printed on has yellowed. The
ink has gone a touch dry. The period notebooks
are filled with Gaston-Louis Vuitton’s recognizable
handwriting, meticulously recording the names
of the newspapers and the date of publication. He
filed them by subject. All the lost trunks are in one
place, bloodstained trunks in another. Cases involving
sex, spies, princesses, grand hotels, steam trains and
more, a stream of images. For this special edition,
Louis Vuitton opened the trunk full of memories to the finest living
French authors, whose interests vary from travel to crime, to magic or
inventions. Sensitive to the old-fashioned charms of the Belle Époque
and the more glamorous post-war years, along with more recent tales
of society life (for a special department continues the poetic tradition
of collecting articles about trunks, as well as private letters containing
unusual anecdotes, and noteworthy order forms), they spirit us away on
a journey through time and imagination.
One by one, these authors came to tea at the family home in Asnières
before being led into the small room where Gaston-Louis Vuitton used
to work. There, by the light of the same small lamp that lit the desk where
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these
relics of the
past still lie, they could immerse
themselves in this world of leather and wood,
yellowed paper and faded old photographs featuring Ernest
Hemingway alongside Sacha Guitry and the Mona Lisa, whose now
forgotten adventures made the headlines or inside pages of newspapers
that have long since disappeared. These authors have brought them
back to life. Each story starts out inside a trunk before