intheLOOK
intheLOOK
Jaime Perlman
Creative Director of Vogue
Working for Vogue is every fashionista’s dream. For Jaime Perlman, Creative Director of British Vogue, it is a job she had her eye on all her life and a dream come true. She tells us what
her job entails and shares valuable advice on how to make it as a designer in the fashion
industry. She also believes that the future of fashion lies in digital technology.
Q: How do you like Singapore?
A: Singapore is amazing but the weather hasn’t
been too great since I‘ve been here. That’s okay
because it’s still really beautiful and at least it’s
hot. Unfortunately I brought the London rain
with me. I went to one of the local markets with
a friend of mine today who lives here and she
gave me all this authentic Singaporean food. I
don’t really know what it was called but it was
rice balls with a kind of radish chutney on top,
apparently you can get that everywhere. Then
I had chicken rice, which was really good. I love
the chilli that was super hot.
Q: What shows have you watched so far?
What do you think of the local designers?
A: I think the local designers are really great. I
thought Zen Chi’s show was really fantastic. I really liked the designer, Carrie K. There is another
designer today whom I’m really looking forward
to—Mae Pang.
Q: What would you like to see on the runway?
A: I guess I would be interested in seeing something different. Maybe something that feels different to what you’re seeing in the European
collections and something distinct. I think what
I’ve seen so far has been really gorgeous. It’d be
nice to see something that you can really see
people in London wearing, something that transcends geographical boundaires.
Q: What is your favourite brand in general?
A: I don’t have a favourite brand. I love a lot of
British designers and I think they are doing really
exciting things, especially Christopher Kane, J.W.
Anderson and Richard Nicoll. I think they’re really fantastic. Phoebe Philo is a genius and what
she has done with Céline is great.
Jaime Perlman with friend William
Photo by: DFW Creative PR
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the magazine, layouts and things.
Q: Any advice to give young designers who
want to be noticed?
A: I think it’s really important these days to be
digital; to be able to promote yourself via social
media and to get your work up online by having
a great website. And to just really make sure you
contact, look at the stylist you admire, publications that you’d like to see your clothes in and
work towards building those relationships.
Q: How is it like growing up reading Vogue
and now becoming one of the key decision
makers in Vogue?
A: Well, yeah, you know what? I feel really lucky.
It’s always been a dream of mine having the job
I got. Everyday I thank my lucky stars that it happened. Obviousy I worked really hard for it but I
think that I’m still really lucky.
Q: As a Creative Director, what do you oversee?
A: For a Creative Director, I oversee the whole
look and feel of the magazine. I work with the
editor-in-chief so that everything from the design, layouts and all the photography are in optimal condition. I work with the fashion editors
and help to make the aesthetics sort of all work
within the decided aesthetic of the magazine.
Q: So what do you do over the weekend?
How do you unwind?
A: Usually I go to this local market near my
house called Broadway Market in London. I enjoy the local food there and then usually go to
a gallery and see some art and probably end up
having dinner with friends or going to the pub.
Q: Can you run through with us a normal day
in your shoes?
A: It depends if I have a shoot. If I’m on set, it
could be in a studio or on location. That could
be a really long day. Usually I go on cover shoots
and the main fashion shoots. Otherwise, I spend
the day in the office overseeing the design of
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