Weekendin Singapore Jan '14 | Issue 10 | Page 68

intheLOOK intheLOOK Jaime Perlman Creative Director of Vogue Working for Vogue is every fashionista’s dream. For Jaime Perlman, Creative Director of British Vogue, it is a job she had her eye on all her life and a dream come true. She tells us what her job entails and shares valuable advice on how to make it as a designer in the fashion industry. She also believes that the future of fashion lies in digital technology. Q: How do you like Singapore? A: Singapore is amazing but the weather hasn’t been too great since I‘ve been here. That’s okay because it’s still really beautiful and at least it’s hot. Unfortunately I brought the London rain with me. I went to one of the local markets with a friend of mine today who lives here and she gave me all this authentic Singaporean food. I don’t really know what it was called but it was rice balls with a kind of radish chutney on top, apparently you can get that everywhere. Then I had chicken rice, which was really good. I love the chilli that was super hot. Q: What shows have you watched so far? What do you think of the local designers? A: I think the local designers are really great. I thought Zen Chi’s show was really fantastic. I really liked the designer, Carrie K. There is another designer today whom I’m really looking forward to—Mae Pang. Q: What would you like to see on the runway? A: I guess I would be interested in seeing something different. Maybe something that feels different to what you’re seeing in the European collections and something distinct. I think what I’ve seen so far has been really gorgeous. It’d be nice to see something that you can really see people in London wearing, something that transcends geographical boundaires. Q: What is your favourite brand in general? A: I don’t have a favourite brand. I love a lot of British designers and I think they are doing really exciting things, especially Christopher Kane, J.W. Anderson and Richard Nicoll. I think they’re really fantastic. Phoebe Philo is a genius and what she has done with Céline is great. Jaime Perlman with friend William Photo by: DFW Creative PR Weekendin 68 the magazine, layouts and things. Q: Any advice to give young designers who want to be noticed? A: I think it’s really important these days to be digital; to be able to promote yourself via social media and to get your work up online by having a great website. And to just really make sure you contact, look at the stylist you admire, publications that you’d like to see your clothes in and work towards building those relationships. Q: How is it like growing up reading Vogue and now becoming one of the key decision makers in Vogue? A: Well, yeah, you know what? I feel really lucky. It’s always been a dream of mine having the job I got. Everyday I thank my lucky stars that it happened. Obviousy I worked really hard for it but I think that I’m still really lucky. Q: As a Creative Director, what do you oversee? A: For a Creative Director, I oversee the whole look and feel of the magazine. I work with the editor-in-chief so that everything from the design, layouts and all the photography are in optimal condition. I work with the fashion editors and help to make the aesthetics sort of all work within the decided aesthetic of the magazine. Q: So what do you do over the weekend? How do you unwind? A: Usually I go to this local market near my house called Broadway Market in London. I enjoy the local food there and then usually go to a gallery and see some art and probably end up having dinner with friends or going to the pub. Q: Can you run through with us a normal day in your shoes? A: It depends if I have a shoot. If I’m on set, it could be in a studio or on location. That could be a really long day. Usually I go on cover shoots and the main fashion shoots. Otherwise, I spend the day in the office overseeing the design of 69 W VV