Wedding Digest Philippines Weddings. More fun In the Philippines Edition | Page 290

L'Chelaisse and Weddings

An Exclusive

Unveiling of Fragrance
It’s one of the most original and scentsational concepts
in weddings – the PERFUME BAR.
L’ Chelaisse Parfums provides us with a rare
opportunity to create our mobile perfumery and unveil
it to the world on the big day.
A gift of nostalgic scents for yourself, your entourage
and your guests...

The Making of a Trend in Scent

So, what is a perfume bar doing in a
wedding? We have seen every food station
hybrid, and photo booths everywhere, add-ons
that have become a regular sight in weddings.
L’ Chelaisse deviated from the trend and started
its own.
Ms. Mel Malangen went from being a
passionate perfume collector to becoming a pro
in perfumery when she started the business with
the support of her husband and kids.
Her daughter innocently suggested that
they fashion the perfume bottles in Barbie’s
likeness. Her son had an idea too; he thought
all the perfume bottles should be put on display
in a bar. It was such a revelation that the couple
immediately integrated the ideas in the business.
They had their plain perfume bottles changed
and molded like little dress forms then had
little gowns to dress the new bottles with. The

next step was to build a bar especially for their
perfumes.

Perfume Bar for Every
Wedding Theme
Small Ideas Big Potential

Their perfume mobile bar is a 360˚ display
booth that allows easy access and a view for
everyone. It is fitted with modern perfume
dispensers above the space where their dressed
perfume bottles are on exhibit. The top and
bottom parts of the mobile bar are like empty
AD spaces for you to fill. Like lighted billboards,
have your ‘brand name’ splayed in bold letters,
make up an original logo or live your dream and
be commercial models.

Personalize to your whims

More than just personalizing the bar itself, the
area, where it is designated, will also be spruced
up to match the theme.
If your perfume bottles
are Filipiniana-inspired,
then they will make a
setup with a Filipinianainspired theme. If your
bottles’ little gowns
are made of lace,
expect a gazebo-like
setup made out of
lace.
The requisite
red carpet makes the
space really formal and
stylish. Now, let’s take
a look on what really is
displayed...