Wedding Digest Philippines Weddings. More fun In the Philippines Edition | Page 160

Special Feature Who Says Creativity Should Always be “Out-of-the-Box”? Text by Mariko Cantes It’s almost a cliché when people say creativity should be out-ofthe-box. Couple Ariel and Marivic of Creativebox Digital Photography proved that being in the “box” can sometimes be more effective than being out of it. But only if that box is filled with more creativity. For Ariel and Marivic, that box is a life growing up with both their parents living up a passion in photography. It’s in the bloodline and soon, the youngsters grew up being passionate about the craft and the art. Eventually, fate brought them together to fill that “box” with even more ideas that gave birth to Creativebox Digital Photography. The first few months of the business was purely homebased, but as history would tell us, no masterpiece can ever be kept secret. After the couple had one client after another, their humble business started getting acknowledged and their work appreciated. Today, Creativebox is even an accredited supplier of the Wedding Library in Ilo-Ilo, where the business is based.