EXECUTIVE
SUMMARY
Within this report,
it summarises the history of Wed2be
and how they became successful. It will also explore the role that
Wed2be plays within the discounted fashion retailer industry, finding out who their Market Challengor is,
comparing them starting from their website, to their products, prices showing the benchmark between them both. Also gathering vital information about the Boston Matrix of Wed2be and how they can improve their sales. The report will reveal how the company is segmented, showing different roles in what people have in the market sector and how they effect the buisness. Social media and Affilliant Marketing
is an amazing way of promoting and selling merchandise, there the report will explain how they use these two
tools for success. At the end of this report, it will discuss how the brand can be re-branded and how they can adapt
to the changes, following a conclusion on how to make
Wed2be the Market Leader.