MARKET SEGMENTATION
Wed2be is a market challengor as it's market has only been open for 4 years. Bridal buisnesses such as David's Bridal is a company that is also an off-the-peg outlet, which has 60 years of history and bridal experience. This a threat to Wed2be as they could potentially put them out of buisness. To stop this from happening, Wed2be have an inhouse consultant who analyses it's competitor deciiding on current trends abd layouts. A PR is also at hand who follows up on David's Bridal checking it's Affilliant marketing, Advertisement, brand awareness and Press coverage ideas. The PR also deals with crisis managment, having a plan B if plan A goes wrong, reducing the risk of them making Wed2be loosing out on profit.
The PR director for Wed2be is Jenny Cassidy, the wife of Todd Cassidy. Jenny has to have full brand awareness, discovering what social media will benefit the company the most, who their consumers are, take on customer opinions, reviews and promote the buisness. Due to Facebook, Twitter, Pinterest, Instagram and Google+ having such good mass following, these social medias were chosen to advertise Wed2be. These medias are also used by consumers that are more likely to buy at Wed2be. Noticing it's rival, David's Bridal, Jenny saw they used these social medias also, which prves to be a success.
PR DIRECTOR
MARKET CHALLENGER
MARKET MANAGER