WEBLOGmediakit | ENG | Page 2

INTRO S ometimes, when you start a new project you pick a name, without having any idea of what it will become. In March 2015, heading to Milano Salone del Mobile we decided for WEBLOGsaloni. Then we went by subtraction. We put aside “saloni” to stay with a WEBLOG, to match with every new project coming on board. WE, which identifies all of us being together, and BLOG, privileged platform of our stories about design and architecture. Then indeed, there are all the social networks. We use them daily to share ideas and it’s the way, somehow unusual and funny, to show our way of working together to the public.