EXTENDED
HOLIDAYS
Extended holidays are still usually a single-day
holiday, yet the build up is longer and they often
involve several additional days off. Thanksgiving is
the best example.
One of the biggest factors in week-long holiday
creatives is how often you can update creatives. If
the app has a bi-weekly update schedule,
devoting an app store to Thanksgiving could
prove beneficial.
The turkey on the table is in line with the game
theme but also speaks to Thanksgiving. It’s a subtle
and great way of including a holiday-themed
message in line with app branding without
discouraging users.