SINGLE-DAY
HOLIDAYS
Single-day holidays pose an interesting
challenge for app stores. Despite all the hype
leading up to a major single-day holiday, the
inability to update app store creatives directly
following the holiday leads to poor performance
within the app store.
In the example shown, Apple updated the
heading of the App Store to focus on Valentine’s
Day. It used an algorithm to focus on love apps,
photos apps, and etcetera those that are more
used in conjunction with the theme of the
holiday.