iOS 11
The new iOS 11 App
Store Product Page has
major opportunities for
holiday and seasonal
marketing if
leveraged correctly.
Promotional Text is a new and
key marketing asset for
holidays as this content can be
updated regularly without
submitting a new app version.
Hence, this is the perfect place
to incorporate a Halloween
special or call out new features
for Thanksgiving as it can be
constantly updated and
up-to-date.
Now that Developers can
respond to Reviews, you might
want to consider
recommending new holiday
features within the App. This
could be a great way to help
point out new seasonal items.
Description
The Description is still a
main feature within ASO
discovery. Including
anything holiday related
Developer
unless maybe for a generic
seasonal addition or
Christmas shout out
will
have little impact on CVR.
Ratings &
Reviews
What’s
New
The “What’s New” section
can be useful and
impactful, especially for
returning users looking to
re-download an app, as
this section will appear
above the fold. Tailored
“What’s New” content
works well, so calling
attention to new seasonal
elements or holiday
features can be a useful
way to boost CVR.