iOS VS GOOGLE PLAY
Icons for iOS are
Icons for iOS are larger
larger
and a more
and more prominent in
prominent
feature
in
the
App Store
Product
the app
store
page.
Page.
Small
changes
have
a large
impact
here
Smaller
changes
have
a larger impact here The
Play
The Google
Google Play
Feature
the
Feature Banner
Banner is is the
most prominent
prominent and
and
most
impactful element
element of
of
impactful
the Product Page, in
the page, in general
general and for holidays
and for holiday
Testing should
should be
Testing
be
done
to
determine
done to determine if if
users want seasonal
users
want seasonal
messaging.
testing.
Screenshots
Screenshots
are the
are
the impactful
most impactful
most
element for
for this.
this
element Due to the small size of
the icon, holiday testing
has little impact unless
clearly defined creatives
are present