HOLIDAY AND SEASONALITY
Tips for designing an App Store Product Page
for holiday and seasonality:
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Contradictory information within the
First Impression Frame decreases CVR
by: increasing Direct Drop, decreasing
Direct Install, and causing less
Exploration.
Seasonality increases Exploration.
The presence of the
Halloween theme
(cauldron, Halloween
messaging, scary
bird) will help boost
user interest and
exploration