Webinar: Holiday & Seasonal App Store Optimization Holiday Webinar | Page 12

HOLIDAY SEASONS Holiday seasons provide the most opportunity within the “holiday” category for app stores. Christmas is the best example. ● Holiday seasons aren’t confined to a week or even a month. They extend over a longer period and provide more flexibility for creative design. For a photo app, having holiday features is incredibly relevant. It could be worthwhile to change the entire App Store Product Page to highlight this feature as it’s a major reason users will download the app during this time of the year.