HOLIDAY SEASONS
Holiday seasons provide the most opportunity within the “holiday” category for app
stores. Christmas is the best example.
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Holiday seasons aren’t confined to a week or even a month. They extend over a
longer period and provide more flexibility for creative design.
For a photo app, having holiday
features is incredibly relevant. It
could be worthwhile to change
the entire App Store Product
Page to highlight this feature as
it’s a major reason users will
download the app during this
time of the year.