Web_MerriNews December 2022-January 2023_12pp A4_4 | Page 5

FINALIST Australian Marketing Excellence Awards
WINNER AND HIGH COMMENDATION Merri-bek Awards

FINALIST Australian Marketing Excellence Awards

Our largest ever marketing campaign was a Finalist in the 2022 Australian Marketing Excellence Awards .
Developed with and featuring carers , the ‘ Your Gateway to Support ’ campaign encouraged Victoria ’ s 700,000 + unpaid carers to get support through registering with Carer Gateway . It led to a 12 % increase in registrations .
The bold advertising featured a colourful ‘ portal gateway ’ carers stepped through to get peer support and respite ; and reached out through TV , radio , digital marketing , PR , outdoor signage and social media .
Watch the TV ad : https :// bit . ly / CGsupportad

WINNER AND HIGH COMMENDATION Merri-bek Awards

Merri Health was recognised twice at the Merri-bek awards . Our Koorie Engagement Officer Liz Phillips won the Lisa Bellar Award for contribution to reconciliation activities .
This recognises the valuable contribution made to building better relationships between the wider Australian community and Aboriginal and Torres Strait Islander peoples in Merri-bek .
Our Ready , Set , Prep ! Community Champions received High Commendation in the Honouring Women category recognising their work to advance gender equality improve health , wellbeing , and educational outcomes for families in Merri-bek .
MerriNews December 2022 – January 2023 | 5 .