LOOK AND FEEL
The look and feel of a site refers to its aesthetics, functionality and
navigation. While we do not expect or want all sites to mirror each other
in these aspects, all University sites should, at minimum, be noticeably
associated with Life University. Functionally, this serves to enhance
the visitor’s experience, so they are not repeatedly looking for the
navigation, search or other features in new places on each Universityassociated site. A general unified look helps in promoting a unified
marketing message across all University sites.
Therefore, all website developers should work with the Marketing
Department to determine to what extent a site could, and should,
deviate from the University’s brand. At the very minimum, this would
entail including the University logo and a link back to LIFE.edu. Note,
even at this minimum level of unified look, the site’s inclusion of the
University logo will be taken by the public, and specifically provided
for by this policy, as a sign of University endorsement. All parties must
therefore work to ensure the accuracy of all content.
MAINTENANCE AND MANAGEMENT
Details of content maintenance will be worked out with the Marketing
Department during the project planning. Please consider the importance
of content maintenance and management while planning your project
submission since outdated or inaccurate information reflects poorly on
the site’s owner, Life University.
Life University Website Creation Guide | 4