Wearables Market Fitness & Style Now, Mainstream Smart watches Later sep 2016 | Página 2

Wearables- Fitness and Style Now, Mainstream Smart watches Later

Wearables- Fitness and Style Now, Mainstream Smart watches Later

Wearables are a bridge between mobile computers and emerging embedded IoT solutions, and are at a tipping point largely due to relentless technical innovation in smartphones and its impact on the supply chain. Smart watches and fitness devices are among the highest profile wearables, with an immediate impact on traditional watch vendors and technology OEMs alike. Smart watch use cases have been limited, and even the most successful vendor, Apple, only appealed to early adopters with its first watch. Better on-device software and IoT use cases will drive the category mainstream in the future, but manufacturers need a watch software platform with strong developer support to build out these use cases.
' Wearables- Fitness and Style Now, Mainstream Smart watches Later ' examines wearables in context and focus on some of the key challenges and opportunities surrounding smart watches for traditional watch vendors and technology OEMs. We bring in evidence from case studies including smart watch investments by Samsung and Apple, fitness bands from Fit bit, and carrier retail support in the U. S. and Europe.
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