Wearables - Fitness and Style Now , Mainstream Smart watches Later
Wearables - Fitness and Style Now , Mainstream Smart watches Later
Wearables are a bridge between mobile computers and emerging embedded IoT solutions , and are at a tipping point largely due to relentless technical innovation in smartphones and its impact on the supply chain . Smart watches and fitness devices are among the highest profile wearables , with an immediate impact on traditional watch vendors and technology OEMs alike . Smart watch use cases have been limited , and even the most successful vendor , Apple , only appealed to early adopters with its first watch . Better on-device software and IoT use cases will drive the category mainstream in the future , but manufacturers need a watch software platform with strong developer support to build out these use cases .
' Wearables - Fitness and Style Now , Mainstream Smart watches Later ' examines wearables in context and focus on some of the key challenges and opportunities surrounding smart watches for traditional watch vendors and technology OEMs . We bring in evidence from case studies including smart watch investments by Samsung and Apple , fitness bands from Fit bit , and carrier retail support in the U . S . and Europe .
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