- Analyzes the major payments-capable wearables on the market in terms of function and
attractiveness to consumers.
- Identifies the key drivers of wearable payments adoption among consumers globally and by market.
- Analyzes the demographic and geographic distribution of potential wearable payments early
adopters and the best strategies to engage with them.
- Explores the potentially winning strategies that can be adopted by players currently in the wearables
market and players looking to enter it.
Reasons To Buy
- Understand the players in the wearables market - what products have they launched, and how likely
are these to succeed?
- Find out how consumers view wearable payments as a concept, and how this varies between
markets.
- Find out where the wearable payments early adopters are, as well as what demographics they
belong to in order to effectively market products.
- Discover the three key factors to a successful wearable payments product - what do consumers
want, and how is this best delivered to them?
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EXECUTIVE SUMMARY
The wearable payments market is currently undergoing the proof-of-concept stage, with Apple
leading the way
Key findings
Critical success factors