Wearable Market Trends and Industry Major Vendor Analysis Report 2016 Oct. 2016 | Page 2

2.1.3 Other ICT Companies: Product Differentiation on Own Advantages
2.1.4 Traditional Watch Makers: Joining the Smartwatch Game to Retain Existing Customers
2.1.5 Sports Brands: Smart Wristbands are Key to Sports Fashion
2.2 Oligopolistic Competition in Smartwatch and Wristband Markets
2.2.1 Smartwatch: Overall Sales of Smart Wearables Fueled by Apple Watch
2.2.2 Wristband: Fitbit Boasts a Complete Product Portfolio; Xiaomi Relies on Low Cost
Strategy and the Chinese Market
3. Product Development Trends of Smartwatches, Wristbands
3.1 Aside from Specs and Price, Smartwatches Also Compete in Design and Materials
3.2 Wristbands Focus on Fitness, Health Management, and Sensor Functionality
4. Conclusion
4.1 Wearable Device Market Begins to Grow, with Smartwatch and Wristband the Dominant
Categories
4.2 Oligopolistic Competition in Smartwatch and Wristband Markets; Vendors Adopt a
Premium-product Strategy
4.3 Combining Wrist-worn Wearables and Healthcare Big Data to Open up Opportunities for
New Smart Healthcare Solutions
Appendix
Glossary of Terms
List of Companies
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List of Figures
Figure 1: Worldwide Smart Wearable Market Volume, 2014－2020
Figure 2: Worldwide Smart Wearable Shipment Share by Category, 2014－2020
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Worldwide Shipment Volume & ASP of Smartwatches and Wristbands
Deployment of Major Wrist-worn Wearables Vendors in 2016
Worldwide Smartwatch Market Share by Vendor, 2014－2015
Worldwide Smart Wristband Market Share by Vendor, 2014－2015
Major Smartwatch Vendors' Products and Price Ranges, 1H 2016
Major Smart Wristband Vendors' Products and Price Ranges, 1H 2016