What do Walmart and Google have in common?
Walmart and Google. People never imagine these two corporation to share the same ideas on making more money. They are searching for new and improved ways to make their companies rise and be on top. They both share the idea of building platforms to help solve business problems.
In order to create their platform, each company uses different technological advances to up their campaigning for the company. For example, Walmart uses external data such as social media updates, blogs, transactions, images. These help the company see which items will sell more than others. Walmart has grown over the years. The founder, Sam Walton, put his children in his will so they could keep the company from diminishing into a pile of nothing. His children and their families then led the company into what it is today. Christy Walton inherited her share and has had a huge impact and voice in the company. Since the growth in technology, Walmart has become spread into a worldwide corporation. It is like McDonalds, a store can be found within a few miles of each other. They use advertising on television and online and radio and Twitter and Facebook. They share their deals or new products on these social medias to spread awareness of the store.These tactics allow Walmart to stay on the top.
Google utilizes the same tactics to be one of the wealthiest companies. Since technology has grown so much in the past decade, Google became the most used search engine. With the uprising of advanced technology, companies like Walmart and Google have had the opportunity to use social media to spread the awareness of their corporations. They create graphs and charts to share with their ideas on advertising to their buyers. This helps them get a feel of what society is looking for from their store or search engine. The Internet has made it easy for individuals to find anything with a just a few clicks of a button. Google has to keep their engine up to date to keep people happy. Over the years they have done a great deal to push the site to be a quicker, easier site to use. The new ideas of getting outside insight on the corporations new ideas is truly beneficial. The company can change their site for society to find it helpful. This will also keep people happy and they will keep using Google instead of Bing or Yahoo or Ask.
Both Walmart and Google share the concept of using social media and societies input to grow in this new and improved era. These corporations have been able to stay at the top of their game because they know that the world is changing constantly and they are able to adapt to the advances society goes through.