We the Italians September 21, 2015 - 68 | Page 17

st # 68 • SEPTEMBER 21 , 2015 however, in the 17th century, thanks to the Este family, who freely distributed the seeds to farmers. While Europe was in the throes of the French Revolution, the red fruits were already ripening among the greenery of the vegetable gardens in the Parma hills. According to “Il pomodoro: una sapienza antica” (“The tomato: an ancient wisdom”), however, the “pomme d’amour” did not become the San Marzano tomato until 1902, in Fiano, a town between Nocera, San Marzano and Sarno. They were nurtured and pampered there by peasant families, who grew them in characteristic rows on lines suspended between posts, with the plants supported by steel wires or canes. The red fruits, sheltered from the sun’s rays by the rich foliage, were a delight to gourmets and the fragrance of Sundays for both rich and poor. The warm soils of Vesuvius were a determining factor for the extraordinary biodiversity of the San Marzano tomato. The Protection Consortium was established following the recognition of the Protected Designation of Origin by the European Union in 1996. The more enlightened industrial canners in the area, together with the growers’ cooperatives of the Sarno Valley, are duly crediting with reopening the discussion about the world’s most famous tomato. They determined the basic ecotypes for San Marzano tomato production with the help of agricultural researchers from the Capania Regional Department of Agricultural. The environmental association Legambiente also played an important role, through its efforts for the redevelopment of the Sarno River and the surrounding area and the development proposals adopted by the Agro Nocerino Sarnese Territorial Pact. The Agro Nocerino Sarnese agro-industrial system and the associations are striving for the redevelopment of the local area, which is rich in heritage and resources, through initiatives including the creation of an agricultural park, the opening of a fragrance garden and gaining recognition for PDO San Marzano tomatoes as an organic product. WE THE ITALIANS | 17 www.wetheitalians.com