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# 85 NOVEMBER 21 , 2016
# 85 November 21 2016
read more about #Italian Good News
ITALIAN GOOD NEWS:
GreenItaly 2016
By Fondazione Symbola
The green economy has proved to be one
of the most significant and effective responses to the crisis. A reaction that crosses the deep nature of our economy: the
push for quality and beauty, natural allies
of an efficient use of energy and matter,
innovation, high-tech. An evolution of system initiated "from below" and often without public incentives from a substantial
part of our companies. A choice based
on investments that produces jobs, something not that obvious in times of crisis,
yet a courageous and successful enterpri- sted, or will do so this year, in green technologies to reduce environmental impact,
se.
save energy and reduce CO2 emissions. A
As shown by GreenItaly 2016 numbers, the proportion that rises to 33% in manufactuseventh report by Fondazione Symbola ring, where the green orientation remains
and Unioncamere, promoted in collabora- a strategic driver for the Made in Italy, trantion with CONAI and with the sponsorship slating in greater competitiveness, export
of the Ministry for the Environment. The and employment growth. In manufactureport measures and weighs the stren- ring, 46% of the companies that invest in
gth of the national green economy: sin- green technology exports abroad, comce the beginning of the crisis, more than pared to the 27.7% of companies not inone company out of four has bet on the vesting; 35.1% of green businesses incregreen economy, meaning more innova- ased sales in 2015, compared to 21.8% of
tion, research, design, quality and beauty. the other; 33.1% introduced innovations,
Over 385,000 Italian companies, ie 26.5% against 18.7% of the other.
of the total, which since 2010 have inve-
Our green economy has created 2,964,000
green jobs, aka people applying "green
skills". A figure that corresponds to 13.2%
of the national total employment. Our green economy will grant 249,000 new jobs
with green skills: 44.5% of the demand for
non-part time jobs, a percentage that rises
to 66% in research and development.
The contribution of green jobs to the country's gross product is estimated for year
2015 to 190,5 billions of €, representing
13% of the total Italian yearly production.
These companies show that our place in
the world is not that of the competitiveness
at low prices and environmental and social
dumping, but that of quality, made of attention to detail, human capital, cohesion,
beauty, innovation and sustainability. Investing in green companies become more
sustainable and above all more competitive and open up a path that goes into the
future. In the green economy, our country
has rediscovered ancient vocations - the
recycling and efficient use of resources and found a productive model through
innovation, research and technology that
strengthens our identity and traditions.
GreenItaly 2016 demonstrates once more
that the green choice pays. This development model is proving to be a valuable
tool to intercept new consumption habits
and lifestyles based on increased demand
for sobriety, attention to social justice and
equity. The rapid rise in global affairs of
these emerging styles is leading to an acceleration of the circular economy.
nufacturing base. Suffice it to say that 4 out
of 5 are present on the web, have digitized processes and focus on digital skills,
compared with just over half of non-green
companies.
Energy primates and recycling of waste
Thanks to those who have bet on efficiency, Italy is first in Europe for several different environment areas. With 14.3 tons of
equivalent oil per million euro, we are second among the five major EU economies
for minor energy inputs in production,
after the United Kingdom (11.6, but they
have an economy far more financial than
manufacturing) and ahead of France
(14.5), Spain (16.8) and Germany (17.7).
With 312 tons per million euros, we are
second, again behind Great Britain (260),
for reduced use of material, better than
France (358), Spain (362) and Germany
(462). With 107 tons of equivalent CO2
produced for each million euros we are
second for lesser intensity of atmospheric emissions, this time behind France (93,
helped in this case by nuclear) and ahead
of Spain (131), United Kingdom (131) and
Germany (154).
But we are first in containing the refused
products: we produce only 42 tons per
million euros, better than Spain (49), United Kingdom (59), Germany (64) and France (84). This leadership puts us at the forefront of the circular economy and allows
us to be already European leaders in industrial recycling: our country has recovered
to be sent for recycling 47 million tons of
Innovation means also digitization: and it non-hazardous waste, the highest absoluis no coincidence that green companies te value among all European countries (in
are also the most digitized ones in our ma- Germany 43, France 29). Recycling in in-
74 | WE THE ITALIANS
WE THE ITALIANS | 75
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