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# 72 •novemBER 16 , 2015
and innovation, between
2013 and 2014 sales increased in 19.6% of the
companies investing in
green, against the 13.4%
of the others. Percentages
than in manufacturing rise
to 27.4% against 19.9%.
Sustainability is an important driver also in creating jobs, either among
eco-investing companies
and among. The 14.9%
of recruitments in 2015
(74,700 jobs) relates to
green jobs, threshold in-
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creased by 4 percentage
points over 2009. In the
corporate design and research and development
green jobs become the
real protagonists of innovation, reaching 67%.
an impressive 294,200
“green” workers, the 59%
of the demand for labor.
Even our small and medium-sized
companies
bring their important contribution and excel at European level in terms of
“green conversion” employment: from the end of
2014, 51% of Italian SMEs
have at least one green
jobs, more than in the UK
(37%), France (32%) and
Germany (29%).
If we go over the fence of
strictly green jobs and we
also look to the demand
for professionals with simply green expertise, we
see that the hirings with
these requirements are
219,500. Overall, adding
the two figures we reach Leaders in energy and