We the Italians June 14, 2015 - 62 | Page 30

th # 62 • JUNE 12 , 2015 tion. In the specific case of the areas of Macerata and Fermo, artisans, merchants, entrepreneurs, home workers, vendors and hawkers are the players in a centuries old story. The actual development of the district was due to the national and international growth in the demand for footwear that began in the 1960s. The Macerata area is characterized by a high degree of manufacturing specialization, by local networks of companies based on low transaction costs and by a highly fragmented production structure that gives rise to a high vertical disintegration of the production process. The footwear district of Macerata and Fermano, in addition to the four oldest processing centres of Montegranaro, Monte Urano, Monte San Giusto, Sant'Elpidio a Mare, includes the province of Macerata, Civitanova Marche, Montecosaro, Morrovalle, Monte San Giusto, Mogliano and Corridonia. The district specializes in the production of leather, hides and footwear. 30 | WE THE ITALIANS www.wetheitalians.com