th
# 74 •nECEMBER 14 , 2015
by the organization of exhibitions in late
'800 which ensured the Court returned
to the Castle for a short time. The castle
was first abandoned and then transferred to the Municipality and rapidly degraded over the last century; it took years of restoration to be able to reopen
to the public as the site of the new museum.
The museum
The Castello di Rivoli Museum of Contemporary Art was established taking
into account the prestigious architectural remains of the building in which it is
located, and pays particular attention to
the multiple forms of expression of contemporary art by housing theatre performances, concerts, exhibitions of films
and artistic videos, series of meetings,
but also symposia and round tables dedicated to all the artistic disciplines.
The collections
The permanent collection
This collection documents works belonging to crucial moments in the development of contemporary art in Italy and
abroad: from the mid-60s until today.
The core of the collection consists of
works of Transavantgarde, Minimal art,
Body art, Land Art including the latest
international trends in addition to many
works of Arte Povera.
Video Collection
The collection was started in 2000 and
56 | WE THE ITALIANS
www.wetheitalians.com
includes a number of artistic films and
videos, but also documentaries concerning the artists, produced by Nam June
Paik, Bill Viola and recently Vanessa Beecroft amongst others.
The Museum of Advertising
This collection includes more than 2,000
posters and original sketches from the
'30s to the ‘80s by artists such as Dudovich, Cassandre, Armando Testa, Gino
Boccasile and posters of ENIT and other
public bodies from various eras. The
audio-visual material, in addition to the
famous “Caroselli” (renowned Italian prime time advertising spots), presents cinema and television commercials including the entire collection of advertising
films which have received awards at the
International festivals in Cannes and Venice since 1954.