tH
# 78 APRIL 18 , 2016
treated them as gossips and did nothing
but giving huge resonance to the whole
movement. In this way is not hazardous
to say that Futurists acted just like modern advertisers by spreading their image through the public.
Pioneers of graphic design. As part of
Futurism’s advertising machine, the printed word was extremely important in order to effectively propagate controversial doctrines and artistic theories. The
movement was originally based in poe-
try and literature, and published in magazines, pamphlets and books, but soon
spread to all arts and practices. Futurists understood that influencing also the
common taste was key. Hence, a typographic revolution took shape in 1913,
obviously through another Manifesto
that advocated the importance of visual
effects in written words. Their bizarre poetic layouts aimed at evoking the speed
of modernity and the noise of urban life.
In this way, Futurism literally made the
written word turn into images.
Filippo Tommaso Marinetti, Zang Tumb Tumb, 1914, 20.4 x 13.5 cm
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