WDW Magazine April 2016 - Disney's Hollywood Studios | Page 112

You end up knowing that you’re going to build something pretty big–15 stories–just by buying the
property that just comes with the territory. So then the question is, how are we going to
distinguish this property from everybody else who’s already bought beach front property and built
something on a Oahu, all of which are 15 stories tall, all of which are on the beach? They all have
a lobby, they all have a nice restaurant and a buffet restaurant, they all have a little spa, they all have
a couple of bars, they’ve got a pool, and they’re on the beach and they have rooms. So what are
you going to do that hasn’t been done before?
And again, so our job then is to think about that model. What can we do with this model that hasn’t
quite been done before? And the way we went about that was just thinking, let’s go back and look
at the decision to go to Hawaii, look at the advertisements, look at the way Hawaii is positioned.
And if you look at all that, you look at the arguments–the marketing arguments–that people make
for coming to Hawaii. They always feature the Hawaiians. There’s always a person in a hula skirt
or a guy